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| Criterion |  Product Strategy DIBB |  Product Discovery Assumption Mapping |  Product Discovery Smoke Test |
|---|---|---|---|
Purposedifferent | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 1-2 h | 45-60 min | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | DIBB document, Belief list, Bet list, Learning report | Assumption map, Test backlog, Risk ranking | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | StrategyDecisionAssumptionsHypothesis | AssumptionsRiskExperimentsValidation | ValidationExperimentsDemandGrowth |
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