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| Criterion |  UX Research Diary Study |  Business Strategy Value Chain Analysis |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-4 Wochen | Half day | 1-3 h |
Participantsdifferent | 5-20 | 3-8 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Value Chain Map, Lever List | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | UX researchTrackingBehavior | StrategyBusiness modelDiagnosisAnalysis | StrategyAnalysisPlanning |
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