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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumLow
Timedifferent
1-4 Wochen3-14 Tage1-2 h
Participantsdifferent
5-2050+2-8
Formatdifferent
AsyncAsyncWorkshop + async
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineSurvey Results, Charts, Segment InsightsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
UX researchTrackingBehavior
QuantitativeResearchValidation
StrategyDecisionAssumptionsHypothesis
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas