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| Criterion |  UX Research Diary Study |  Business Strategy Scenario Planning |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 1-4 Wochen | 0.5-2 Tage | 1-2 h |
Participantsdifferent | 5-20 | 4-12 | 3-10 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Scenario Set, Strategic Implications, Robust Options | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | UX researchTrackingBehavior | StrategyUncertaintyPlanning | StrategyAnalysisOptions |
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