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Criterion
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
Purposedifferent
When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.
Complexitysame
MediumMediumMedium
Timedifferent
1-4 Wochen1-3 Wochen45-90 min
Participantsdifferent
5-205-12 Interviews3-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Diary Entries, Longitudinal Patterns, Experience TimelineJob Stories, Outcome Statements, Opportunity ListImpact Map, Outcome Hypotheses, Delivery Options
Tagsno overlap
UX researchTrackingBehavior
CustomerOutcomesNeeds
OutcomesStrategyBehaviorPlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of GIST Planning with its method-specific working model.
Product Strategy
GIST Planning
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Scenario Planning method illustration showing its working structure
Business Strategy
Scenario Planning