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| Criterion |  UX Research Diary Study |  Business Strategy GAP Analysis |  Business Strategy TOWS Matrix |
|---|---|---|---|
Purposedifferent | When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-4 Wochen | 1-3 h | 1-2 h |
Participantsdifferent | 5-20 | 2-8 | 3-10 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Diary Entries, Longitudinal Patterns, Experience Timeline | Gap Matrix, Action Plan, Risk Notes | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | UX researchTrackingBehavior | StrategyAnalysisPlanning | StrategyAnalysisOptions |
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