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| Criterion |  Innovation Design Thinking |  Product Discovery Solution Interview |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | High | Medium | Low |
Timedifferent | 1 Tag bis mehrere Wochen | 30-60 min je Interview | 30–60 min per interview |
Participantsdifferent | 4-10 | 5-10 Interviews | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Prototype, Test Learnings | Solution Feedback, Objection List, Validation Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | InnovationPrototypeResearch | ValidationInterviewsPrototype | QualitativeResearchCustomerDiscovery |
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