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Criterion
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
HighMediumLow
Timedifferent
1 Tag bis mehrere Wochen45-60 min1-5 Tage
Participantsdifferent
4-102-8Nutzertraffic
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Problem Statement, Prototype, Test LearningsAssumption map, Test backlog, Risk rankingInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
InnovationPrototypeResearch
AssumptionsRiskExperimentsValidation
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test