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| Criterion |  UX Design Design Studio |  UX Research User Interviews |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | 3-8 | 1 participant per interview | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Sketches, Concept Directions, Design Decisions | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | SketchingCollaborationIdeation | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer |
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