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| Criterion |  UX Design Design Studio |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h |
Participantsdifferent | 3-8 | 3-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Sketches, Concept Directions, Design Decisions | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | SketchingCollaborationIdeation | StrategyAnalysisOptions |
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