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| Criterion |  UX Design Design Studio |  Business Strategy 5-Minuten VC-Check |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When several designs need to be quickly put in relation to each other, it makes ideas visible and comparable. It encourages early variants instead of long upfront debates. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 h | 5-15 min | 1-4 Wochen |
Participantsdifferent | 3-8 | 1-5 | 1-6 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Sketches, Concept Directions, Design Decisions | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment results, Decision log, Learning summary |
Tagsno overlap | SketchingCollaborationIdeation | StartupValidationCompetition | ExperimentsGrowthAnalyticsValidation |
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