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| Criterion |  Innovation Design Sprint |  UX Research Personas |  Product Discovery Opportunity Interview |
|---|---|---|---|
Purposedifferent | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 4-5 Tage | 1-3 Tage | 30-60 min je Interview |
Participantsdifferent | 5-8 | Internes Team | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Prototype, Test Findings, Decision Rationale | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | Design sprintPrototypeValidationInnovation | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer |
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