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| Criterion |  Decision Making Delphi Method |  UX Research Customer Journey Mapping |  Business Strategy VRIO Framework |
|---|---|---|---|
Purposedifferent | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitydifferent | High | Medium | Medium |
Timedifferent | 1-4 Wochen | 2-4 h | 90-180 min |
Participantsdifferent | 6-30 Experten | 4-10 | 3-6 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Expert Forecast, Consensus Range, Assumption Notes | Journey Map, Pain-point List, Opportunity Backlog | VRIO Table, Strategic Actions |
Tagsno overlap | ForecastingExpertsDecisionStrategy | JourneyServiceService design | StrategyDiagnosisBusiness modelCapability |
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