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Criterion
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumMediumHigh
Timedifferent
30-90 min1-3 h1-4 Wochen
Participantsdifferent
1-62-81-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Decision Tree, Option Map, Assumption ListIssue Map, Positions, Argument NotesExperiment results, Decision log, Learning summary
Tagsno overlap
DecisionTreeOptions
RationaleKnowledgeDecision
ExperimentsGrowthAnalyticsValidation
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping