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Criterion
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
LowLowHigh
Timedifferent
60-90 min20-35 min1-4 Wochen
Participantsdifferent
4-101-51-6
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Problem Cluster, Prioritized Challenge, ExperimentTest Card with a pre-set thresholdExperiment results, Decision log, Learning summary
Tagsno overlap
FacilitationDecisionProblem solvingWorkshop
ExperimentsValidationDiscoveryHypothesis
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Hypothesis Prioritization Canvas with a method-specific labelled workspace.
Product Discovery
Hypothesis Prioritization Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card