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| Criterion |  UX Design Customer Journey Canvas |  Business Strategy VRIO Framework |  Decision Making Force Field Analysis |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 90-180 min | 45-90 min |
Participantsdifferent | 3-10 | 3-6 | 3-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | VRIO Table, Strategic Actions | Force Field Map, Change Levers, Risk Notes |
Tagsno overlap | JourneyCustomerService designCanvas | StrategyDiagnosisBusiness modelCapability | ChangeDecisionStrategy |
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