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| Criterion |  UX Design Customer Journey Canvas |  Agile Sprint Retrospective |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a sprint is over and friction shouldn't simply be carried forward, it opens the view onto collaboration and patterns. It creates space to see causes and changes together. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | Up to 3 hours for a one-month Sprint; shorter Sprints are usually shorter | 2-4 h |
Participantsdifferent | 3-10 | Scrum Team | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Improvement actions, Team agreements | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | RetrospectiveImprovementLearning | JourneyServiceService design |
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