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| Criterion |  UX Design Customer Journey Canvas |  Agile Specification by Example |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When business rules need to become precise, it ties language, example, and test together. It sorts work by value, risk, and delivery ability. The result is captured as an Example Table and Acceptance Tests. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 60-90 min pro Feature | 2-4 h |
Participantsdifferent | 3-10 | 3-6 | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Example Table, Acceptance Tests | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | AgileRequirementsExamplesBehavior-Driven Development | JourneyServiceService design |
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