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| Criterion |  UX Design Customer Journey Canvas |  Business Strategy Scenario Planning |
|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. |
Complexitydifferent | Medium | High |
Timedifferent | 1-3 h | 0.5-2 Tage |
Participantsdifferent | 3-10 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Scenario Set, Strategic Implications, Robust Options |
Tagsno overlap | JourneyCustomerService designCanvas | StrategyUncertaintyPlanning |
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