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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h30-60 min je Interview30-60 min je Interview
Participantsdifferent
3-105-12 Interviews5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesProblem Evidence, Risk Notes, Customer SegmentsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
JourneyCustomerService designCanvas
DiscoveryInterviewsValidation
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test