View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Design Customer Journey Canvas |  UX Research Personas |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 Tage | 60-90 min |
Participantsdifferent | 3-10 | Internes Team | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Persona Profiles, Needs Summary, Scenario Notes | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | ResearchCustomerSynthesis | ExperimentsPrioritizationDiscoveryHypothesis |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
