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| Criterion |  UX Design Customer Journey Canvas |  UX Research Personas |  Operations ABC Analysis |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 Tage | 30-60 min |
Participantsdifferent | 3-10 | Internes Team | 1-5 |
Formatdifferent | Workshop | Workshop + async | Async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Persona Profiles, Needs Summary, Scenario Notes | ABC Classification, Focus Rules, Control List |
Tagsno overlap | JourneyCustomerService designCanvas | ResearchCustomerSynthesis | PrioritizationOperationsPortfolio |
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