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| Criterion |  UX Design Customer Journey Canvas |  UX Design Lean UX Canvas |  Product Strategy DIBB |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 2-3 h | 1-2 h |
Participantsdifferent | 3-10 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Completed Lean UX Canvas, Hypothesis list, First experiment | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | JourneyCustomerService designCanvas | CanvasHypothesisOutcomesDiscovery | StrategyDecisionAssumptionsHypothesis |
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