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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() Product Discovery Jobs to Be Done | ![]() Product Discovery Learning Card |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 Wochen | 25-40 min |
Participantsdifferent | 3-10 | 5-12 Interviews | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Job Stories, Outcome Statements, Opportunity List | Learning Card with evidence and next action |
Tagsno overlap | JourneyCustomerService designCanvas | CustomerOutcomesNeeds | ExperimentsValidationDiscoveryLearning |
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