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| Criterion |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |  Business Strategy Value Chain Analysis |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 2-4 h | Half day |
Participantsdifferent | 3-10 | 4-10 | 3-8 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog | Value Chain Map, Lever List |
Tagsno overlap | JourneyCustomerService designCanvas | JourneyServiceService design | StrategyBusiness modelDiagnosisAnalysis |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
