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| Criterion |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |  Operations Family Tree Analysis |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 2-4 h | 2-4 h |
Participantsdifferent | 3-10 | 4-10 | 2-6 |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog | Family Tree Diagram, Pattern Notes, Systemic Measures |
Tagsno overlap | JourneyCustomerService designCanvas | JourneyServiceService design | Root causePatternsIncidentSystemic |
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