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| Criterion |  UX Design Customer Journey Canvas |  Product Discovery Hypothesis Prioritization Canvas |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 60-90 min | 30–60 min per interview |
Participantsdifferent | 3-10 | 3-8 | 1 participant per interview |
Formatdifferent | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Prioritization Canvas, Hypothesis Backlog | Interview Notes, Themes, Insight Summary |
Tagsno overlap | JourneyCustomerService designCanvas | ExperimentsPrioritizationDiscoveryHypothesis | QualitativeResearchCustomerDiscovery |
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