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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.
Complexitydifferent
MediumHighHigh
Timedifferent
1-3 h2-4 h1-5 Tage
Participantsdifferent
3-103-84-12
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsLogic Model, Change Objectives, Intervention Components, Evaluation Plan
Tagsno overlap
JourneyCustomerService designCanvas
Theory of ConstraintsSystems thinkingChange
ChangeSystems thinkingCapability
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting