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| Criterion |  UX Design Customer Journey Canvas |  Facilitation Expectation Mapping |
|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 45-90 min |
Participantsdifferent | 3-10 | 3-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Expectation Map, Alignment Notes, Agreements |
Tagsno overlap | JourneyCustomerService designCanvas | AlignmentStakeholdersTeam |
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