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| Criterion |  UX Design Customer Journey Canvas |  Product Strategy DIBB |
|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 1-2 h |
Participantsdifferent | 3-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | JourneyCustomerService designCanvas | StrategyDecisionAssumptionsHypothesis |
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