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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMedium
Timedifferent
1-3 h1-4 Wochen45-60 min
Participantsdifferent
3-106-30 Experten2-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesExpert Forecast, Consensus Range, Assumption NotesAssumption map, Test backlog, Risk ranking
Tagsno overlap
JourneyCustomerService designCanvas
ForecastingExpertsDecisionStrategy
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test