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| Criterion |  UX Design Customer Journey Canvas |  Decision Making DACI |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 30-60 min | 2-4 h |
Participantsdifferent | 3-10 | 2-10 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | DACI Matrix, Decision Owner, Decision Log | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | DecisionRolesGovernanceAlignment | JourneyServiceService design |
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