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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumHigh
Timedifferent
1-3 h1-2 h0.5-2 Tage
Participantsdifferent
3-102-86-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesBusiness Model Canvas, Assumption List, Business HypothesesService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
Business modelStrategyValueInnovation
Service designOperationsJourneyBlueprint
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Product Vision Board with its method-specific working model.
Product Strategy
Product Vision Board