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| Criterion |  UX Design Customer Journey Canvas |  Facilitation Alignment Mapping |  UX Design Service Blueprinting |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 1-2 h | 0.5-2 Tage |
Participantsdifferent | 3-10 | 4-12 | 6-12 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Alignment Map, Open Issues, Decision Questions | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyCustomerService designCanvas | AlignmentStakeholdersStrategyFacilitation | Service designOperationsJourneyBlueprint |
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