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| Criterion |  UX Design Customer Journey Canvas |  Facilitation Alignment Mapping |  UX Research Customer Journey Mapping |
|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h | 2-4 h |
Participantsdifferent | 3-10 | 4-12 | 4-10 |
Formatsame | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Alignment Map, Open Issues, Decision Questions | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | AlignmentStakeholdersStrategyFacilitation | JourneyServiceService design |
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