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| Criterion |  UX Design Customer Journey Canvas |  Facilitation Alignment Mapping |
|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h |
Participantsdifferent | 3-10 | 4-12 |
Formatsame | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyCustomerService designCanvas | AlignmentStakeholdersStrategyFacilitation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
