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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Affinity Estimation.
Agile
Affinity Estimation
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When many tasks need to be classified quickly, it sorts them by perceived effort and similarity. It reduces the effort of fine-grained estimation for large volumes.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumHigh
Timedifferent
1-3 h30-90 min0.5-2 Tage
Participantsdifferent
3-103-126-12
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesAffinity Size Map, Grouped Estimates, Unclear ItemsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
EstimationBacklogRelative sizing
Service designOperationsJourneyBlueprint
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a horizontal story map with an activity backbone, task cards below it and a cross-map release line.
Product Discovery
User Story Mapping