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Criterion
Paper illustration of Cost of Delay with its method-specific working model.
Delivery
Cost of Delay
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
HighLowMedium
Timedifferent
90-180 min1-5 Tage45-60 min
Participantsdifferent
3-8Nutzertraffic2-8
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
CoD Table, Prioritization SequenceInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
PrioritizationDeliveryEconomicsDecision
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring