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| Criterion |  UX Research Contextual Inquiry |  Business Strategy VRIO Framework |  Business Strategy GAP Analysis |
|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 Wochen | 90-180 min | 1-3 h |
Participantsdifferent | 4-12 Beobachtungen | 3-6 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | VRIO Table, Strategic Actions | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | UX researchObservationContext | StrategyDiagnosisBusiness modelCapability | StrategyAnalysisPlanning |
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