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| Criterion |  UX Research Contextual Inquiry |  Business Strategy VRIO Framework |
|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Wochen | 90-180 min |
Participantsdifferent | 4-12 Beobachtungen | 3-6 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | VRIO Table, Strategic Actions |
Tagsno overlap | UX researchObservationContext | StrategyDiagnosisBusiness modelCapability |
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