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| Criterion |  UX Research Contextual Inquiry |  Product Discovery Pretotyping |  Innovation Lean Startup |
|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 Wochen | Stunden bis wenige Tage | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 4-12 Beobachtungen | 1-4 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | UX researchObservationContext | ValidationDemandMVP | LeanStartupValidationMVP |
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