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| Criterion |  UX Research Contextual Inquiry |  Business Strategy McKinsey 7S |
|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. |
Complexitysame | Medium | Medium |
Timedifferent | 1-3 Wochen | 2-4 h |
Participantsdifferent | 4-12 Beobachtungen | 3-12 |
Formatdifferent | Workshop + async | Workshop |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | 7S Assessment, Alignment Gaps, Change Actions |
Tagsno overlap | UX researchObservationContext | OrganizationStrategyAlignmentChange |
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