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| Criterion |  UX Research Contextual Inquiry |  Business Strategy 5-Minuten VC-Check |  Growth A/B Testing |
|---|---|---|---|
Purposedifferent | When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | High |
Timedifferent | 1-3 Wochen | 5-15 min | 1-4 Wochen |
Participantsdifferent | 4-12 Beobachtungen | 1-5 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async |
Outputdifferent | Field Notes, Workflow Insights, Pain Points | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Experiment results, Decision log, Learning summary |
Tagsno overlap | UX researchObservationContext | StartupValidationCompetition | ExperimentsGrowthAnalyticsValidation |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
