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| Criterion |  Product Discovery Context Canvas |  UX Research User Interviews |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Low | Medium |
Timedifferent | 45-90 min | 30–60 min per interview | 1-3 h |
Participantsdifferent | 3-10 | 1 participant per interview | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Context canvas, Open questions, Shared context notes | Interview Notes, Themes, Insight Summary | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ContextFramingRequirementsCanvas | QualitativeResearchCustomerDiscovery | JourneyCustomerService designCanvas |
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