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| Criterion | ![]() Product Discovery Context Canvas | ![]() UX Research User Interviews |
|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitysame | Low | Low |
Timedifferent | 45-90 min | 30–60 min per interview |
Participantsdifferent | 3-10 | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Context canvas, Open questions, Shared context notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ContextFramingRequirementsCanvas | QualitativeResearchCustomerDiscovery |
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Methods with strong topical overlap with the current selection, not yet in the comparison.





