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| Criterion |  Product Discovery Context Canvas |  UX Research Personas |  UX Design Customer Journey Canvas |
|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 45-90 min | 1-3 Tage | 1-3 h |
Participantsdifferent | 3-10 | Internes Team | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Context canvas, Open questions, Shared context notes | Persona Profiles, Needs Summary, Scenario Notes | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | ContextFramingRequirementsCanvas | ResearchCustomerSynthesis | JourneyCustomerService designCanvas |
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