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| Criterion |  Product Discovery Context Canvas |  Product Discovery Opportunity Interview |  Innovation How Might We |
|---|---|---|---|
Purposedifferent | When an environment of users, systems, and constraints is hard to grasp, it puts the context compactly on the table. It creates a clear reading of influence, boundary, and dependency. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | With a stuck problem carrying many implicit assumptions, the method translates observations into open, workable questions. It sharpens the problem frame without pre-thinking the solution, turning frustration or fuzziness into a search space with clear direction. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 45-90 min | 30-60 min je Interview | 30–45 min |
Participantsdifferent | 3-10 | 5-12 Interviews | 1-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Context canvas, Open questions, Shared context notes | Interview Notes, Opportunity Themes, Customer Quotes | HMW Questions, Challenge Framing, Idea Prompts |
Tagsno overlap | ContextFramingRequirementsCanvas | DiscoveryInterviewsOpportunityCustomer | FramingOpportunityIdeationQuestions |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
