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Criterion
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowHigh
Timedifferent
1-4 Wochen1-2 h1-4 Wochen
Participantsdifferent
3-10 Kunden2-81-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsync
Outputdifferent
Concierge Learnings, Service Blueprint, MVP RisksDIBB document, Belief list, Bet list, Learning reportExperiment results, Decision log, Learning summary
Tagsno overlap
MVPValidationServiceDiscovery
StrategyDecisionAssumptionsHypothesis
ExperimentsGrowthAnalyticsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping