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Criterion
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMedium
Timedifferent
1-4 Wochen1-4 Wochen45-60 min
Participantsdifferent
3-10 Kunden1-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + async
Outputdifferent
Concierge Learnings, Service Blueprint, MVP RisksExperiment results, Decision log, Learning summaryAssumption map, Test backlog, Risk ranking
Tags1 shared
MVPValidationServiceDiscovery
ExperimentsGrowthAnalyticsValidation
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test