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| Criterion | ![]() Knowledge Modeling Concept Mapping | ![]() UX Research User Interviews | ![]() Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-2 h | 30–60 min per interview | 45-60 min |
Participantsdifferent | 1-8 | 1 participant per interview | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Concept Map, Relationship Labels, Knowledge Gaps | Interview Notes, Themes, Insight Summary | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | KnowledgeConceptsMappingSensemaking | QualitativeResearchCustomerDiscovery | AssumptionsRiskExperimentsValidation |
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